Product

Designer

mission
Crafting functional products that leave a lasting impression is a continuous pursuit for me. I am constantly learning and seeking out new ways to create meaningful, intuitive experiences. Through my work, I aim to evoke emotion and inspire those who experience it. Ultimately, my goal is to make a positive impact on the users expereience through my work.
capabilities
UX/UI Design

With a background rooted in UX Design and psychology, I approach product challenges through a human-centered lens. I’m skilled in translating user insights into clear interaction models, from defining user flows and mapping information architecture to creating wireframes that bring concepts to life. I focus on usability and intuitive behavior throughout my design process.

Research

With formal education in psychology and research methodology, I have experience conducting usability tests, research studies, and surveys. I’m skilled in both quantitative and qualitative data analysis, using a range of research and testing methods including double-blind studies, user interviews, A/B testing, heuristic evaluations, and cognitive walkthroughs.

HTML & CSS

I’m proficient in HTML and CSS, which allows me to bridge the gap between design and development. My understanding of front-end structure and styling enables me to anticipate UX/UI implications early in the design process such as accessibility, responsiveness, and technical feasibility. This knowledge also helps me communicate more effectively with developers, ensuring that design intent is preserved while supporting efficient implementation and collaboration within the development environment.

My process

My creative process is collaborative and involves all key vision holders to ensure the design aligns with business objectives
1

Research

Focused on understanding users/audience and problems. Here is where I put on my empathy hat and really dive into pin-pointing existing or potential user pain points while defining user needs as well.
2

Ideation & design

In this stage I work to come up with lots of ideas and solutions.
3

Refine & Test

I believe there is always room for improvement and this is where I really aim to refine and enhance the design concept to ensure a seamless and easy expereince where the user can reach their goal.

This stage in my process includes testing of designs and prototypes.